unit 4 - Advertising : walking

WALKING

The brief was to pursuade people to walk.

We were asked to think of the most motivating reason

that would encourage people to change their behaviour. 

I wanted something interactive so i decided to put up fun facts

and my messages on the pedestrian signals and places which grab

the most attention like escalators in the tube and bus shelters.

Details

On pedestrian signals

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On escalators

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Logo development

Details

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